VAD Purse

Increasingly, most patients awaiting heart transplantation will have a life-saving Ventricular Assist Device surgically implanted. A Ventricular Assist Device, or VAD, is a mechanical pump that is attached to the heart to assist its function – essentially, it’s an artificial heart pump.

The VAD Purse is a carry bag designed for the unique needs of female VAD patients. The bag converts from a shoulder-style bag to a backpack in less than 30 seconds. The shoulder bag style allows for easy access, while the backpack option provides flexibility for shifting the weight off the shoulder and a providing more ergonomic and balanced weight distribution, leading to better posture. The bag has been specially designed so that it can be switched from a shoulder bag style to a backpack without tangling the driveline (power supply cord).

About me

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Hi, my name is Jessica Lea Dunn. By day, I’m an interdisciplinary designer (industrial, UI/UX, visual communications, service & strategy), art director, product and prop stylist, and photographer. By night, I am a social media influencer... one of the most followed designers on Pinterest curating images of products, design inspiration and things I love (inspiring 1.8million followers daily!), and a family YouTuber.

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I am currently open to new collaborations and opportunities. With experience covering consumer and medical devices, products, services and strategies, spanning projects in commercial, consultancy, government, not-for-profit and academic contexts, I offer a unique expert perspective for your next creative or design project. Design Intuition is a studio that can make your brand and offerings stand out from the crowd.