Breville the Eye Q® Auto range (colour-sensing toasters)

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Breville the Eye Q® Auto range (colour-sensing toasters)

The Eye Q® Auto range features a novel technology embedded in a normally mundane kitchen appliance, that completely disrupts how toast is made: the eyeQ® toasters are the first to toast by measing a change in colour, rather than a simple timer. Powered by Sensability™ Technology, optic sensors see colour change 10 times a second, tracking the browning in real time and stopping the toasting the moment it reaches the user’s desired shade (with 7 shades to choose from); meaning consistent results, every time. I facilitated in-home field trials and conducted contextual inquiry on unboxing, setup and first use for the toasters with households located in Sydney and surrounds. Key improvements to product graphics, instructions for use, and software programming were made as a result of findings from the field trial.

The Eye Q® Auto range toasters won a Gold Award in the 2026 Good Design Awards.

Images: Breville

Video: the Eye Q® Auto Range | The smart toaster that watches your bread 10 times per second | Breville AU

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Hi, my name is Jessica Lea Dunn. By day, I’m an interdisciplinary designer (industrial, UI/UX, visual communications, service & strategy), art director, product and prop stylist, and photographer. By night, I am a social media influencer... one of the most followed designers on Pinterest curating images of products, design inspiration and things I love (inspiring 1.8million followers daily!), and a family YouTuber.

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I am currently open to new collaborations and opportunities. With experience covering consumer and medical devices, products, services and strategies, spanning projects in commercial, consultancy, government, not-for-profit and academic contexts, I offer a unique expert perspective for your next creative or design project. Design Intuition is a studio that can make your brand and offerings stand out from the crowd.