Three designers in Jakarta, Indonesia, have teamed up to create HALVED, a cheeky dinnerware set aimed at wannabe dieters. Ironically, the team had the idea for their design over dinner, in their words “We love our food. But we’re constantly being told that to stay healthy, we should be cutting down on our portions… So we thought, why not just half the plate?”

While this dieting technique is not certified by experts or nutritionists, it certainly is a conversation starter! And hopefully, it might help you to shed those extra pounds, if not through smaller portions, than certainly through awareness of portion control.

Images via Kickstarter.

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Hi, my name is Jessica Lea Dunn. By day, I’m an interdisciplinary designer (industrial, UI/UX, visual communications, service & strategy), art director, product and prop stylist, and photographer. By night, I am a social media influencer... one of the most followed designers on Pinterest curating images of products, design inspiration and things I love (inspiring 1.8million followers daily!), and a family YouTuber.

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I am currently open to new collaborations and opportunities. With experience covering consumer and medical devices, products, services and strategies, spanning projects in commercial, consultancy, government, not-for-profit and academic contexts, I offer a unique expert perspective for your next creative or design project. Design Intuition is a studio that can make your brand and offerings stand out from the crowd.